What’s your name?
When we were kids playing in the sand box making friends was easy. What’s your name? Do you want to play? Do you want to be my friend?
And you always know who your friends are because they know your name.
When it comes to building relationships with leads, prospects and customers, learning their names is an essential first step.
It is logical that learning someone’s name and using it is an important part of creating a sense of belonging.
There is scientific evidence to prove that hearing one’s own name tremendously impacts on the brain. That evidence helps us understand how powerful it can be for people to hear their own names.
Seeing your own name sets off certain activation patterns in the brain.
The medial prefrontal cortex is responsible for many of the important processes that make you yourself. This includes emotions, perspective-taking, and developing theories-of-mind. Many of these processes run in the background, or are in a “resting” or “autopilot” state. They aren’t processes you’d actively control, but your brain reacts to them in predictable patterns that help form your identity and personality.
Researchers test brain activation in this region to see if subjects’ brains would respond in self-representational ways when they see their own names in relation to other names. It’s similar to how your ears perk up when you hear your own name in a loud and crowded room.
Our brains involuntarily respond to our own names, what could be more powerful than that!
At bipy, we believe incorporating a person’s name in marketing creatives resonates on a deep level building bonds and affinity for your brand. And now we know there’s real brain power behind that belief, too!